So here it is..

I'm a Vancouver Film School student living it up in Vancouver, Canada. I am in my second year at VFS studying Digital Design. I am really interested in that beautiful little place where film and motion graphics meet! Its pretty rad.

2/27/12

Branding final

We were challenged with branding a food vendor for downtown Vancouver. We had to do all the research, creative strategy, business strategy and finally create a logo and some applications. After getting some results from our surveys i settled on creating a smoothie bar.


 I started with creating a brand pyramid (above) and than started to create 3 different moodboards for directions the brand could go (below)


My teacher wanted me to continue on with the creative modern mood board only approach it with white instead of black so I ended up with...














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1 comment:

  1. Alphonse HàJune 4, 2012 at 11:57 AM

    Hello, I am very interested in the work that you have done here. I am very interested in continuing my education more towards a branding direction.

    I thought the exercise you have done here is quite interesting. In your profile, you say that you are a film student? I am slightly confused and would also like to have more information about the program or classes that you are in for this branding project!

    Would it be possible to communicate by email? alphonse.ha/at/gmail.com

    Thanks!
    Alphonse Hà

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